Lured In is a casual, idle tycoon simulator where you inherit your grandfather's neglected aquarium and turn it into a profitable fishing empire. You'll travel through different zones to catch various fish, with weather conditions affecting your catch. You can master fishing minigames and upgrade your gear to catch rare specimens. Caught fish are transferred to display aquariums, where they generate passive income both during active play and in autoplay mode. However, you'll still need to maintain the aquariums: cleaning, feeding, and decorating.